Executive Briefs Influence Clean Energy Decisions

Succinct industry briefs and white papers, ghostwritten under your brand name, to generate sales leads, demonstrate thought leadership, influence government policies, counter disinformation, and attract venture funding. The briefs highlight your emerging technology, its customer benefit, or a needed policy change, and connect it to recommended actions.

AI Power Surge: Natural Gas Vs. Solar PV

Climatetech copywriting designed to persuade:

  • Overall Goals

    • Provide lead generation and market development.

    • Provide the narrative and evidence for a desired action.

    • Establish market awareness and thought leadership.

    • Demonstrate your company’s commitment to clean energy.

    • Build a community.

    • Establish an authoritative voice by demonstrating expertise and support.

    • Feature the products, solutions, and people that will make a difference for your customers.

    • Support your firm’s sales, funding, and government policy processes.

  • Types of Content

    • Analytical, trend-focused articles to influence decision-makers to consider alternatives.

    • Articles include case studies, expert perspectives, latest trends, Op-Eds, and role models.

    • Analysis includes charts and graphs with verifiable data.

  • Style

    • Briefs are written in an instructive, crisp, concise, clear, and authoritative style, always from the decision-maker's point of view.

    • The tone will be conversational, and stories will be free of technical jargon. The content will be easy to understand.

    • The Briefs are written by Jim Walker, not AI.

    • Numbered or bulleted lists will be used to make the information more accessible and easy to scan

      • Subheads will divide the main bar into sections by theme or topic.

      • Paragraphs will be short and easy to read online.

      • We will weave research into the briefs to support ideas, trends, and conclusions. We will link sources for readers to verify.

  • Types of Information

    Briefs provide value-added information, not just the latest news or trend. The analysis builds a narrative that argues for change.

    Sales-generating briefs will answer such questions as:

    • Why is this important?

    • How are leading companies taking advantage of these trends?

    • What are the revenue opportunities?

    • What are the tactics competitors are using to win sales growth?

    • What is your company’s value-added proposition in this emerging market?

  • Target Audience

    Senior-level business decision-makers, technology decision-makers, and C-level executives at companies that seek to increase their clean technology adoption. Additional audiences are venture capital partners and government policy makers.