Copywriting that Advocates for Your Cleantech Business
Win customer sales | Drive policy changes | Demonstrate thought leadership
Secure project permits | Attract Venture Funding | Counter disinformation
Cleantech & climatetech copywriting that sells.
I support clean energy businesses through copywriting, industry research, and strategic business analysis. The process starts with identifying customers’ problems, their worries, and what keeps them awake at night. Decision-makers don't act unless they have a problem to solve and can see a clear advantage in changing. Copywriting delivers the solution to their pressing problem, supported by evidence, logic, and compelling business arguments. The overarching purpose of the writing is to create revenue opportunities.
One unique challenge for cleantech and climatetech is the prevalence of disinformation, climate change denials, and emotional political attacks. Copywriting must counter the false narratives that hold back clean energy adoption.
My goal is to give clean energy developers and start-up entrepreneurs the arguments they need to sway decisions to build, permit, or buy clean energy technologies. My writing is informed by more than 45 years of energy industry experience.
Executive Briefs & Strategy Webinars
I advocate for your business to decision-makers at utilities, industrials, and government agencies & municipalities.
Successful copywriting requires real-world expertise: I have developed solar PV projects, testified at utility rate cases, written thought leadership reports, advised entrepreneurial start-ups, and negotiated with utilities on behalf of industrials and solar project developers.
The energy industry is rapidly changing due to shifting government policies, sudden wars, gyrating tariffs, aggressive global competitors, and volatile energy prices. Industry expertise, research, and analysis are crucial for making sense of these disruptive forces. This insider knowledge is also necessary to engage in meaningful conversations.
I synthesize these trends to help clients present clear, crisp, and compelling arguments, supported by research and analysis. The executive briefs, whitepapers, and webinars help clients:
Get executive sales meetings;
Demonstrate thought leadership;
Attract venture funding; and
Influence government policies.
Make it stand out.
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Executive briefs and white papers for growing cleantech businesses
White papers and executive briefs make a compelling case to investors, customers, and policymakers to support decisions.
The writing should:
Capture decision-makers’ attention in a few seconds;
Provide scanable headings for busy executives;
Offer industry-specific guidance, insight, and knowledge;
Avoid bland statements that AI could write; and
State the argument for action.
Provide compelling, concise, and crisp content to keep the reader’s attention;
Offer specific advice on the industry’s regulations; and
Provide verifiable facts supported by research and links.
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Webinars to educate staff on strategic energy trends
Strategy Webinars teach your employees about industry trends so they can communicate effectively with decision-makers.
For example, strategic content creates executive sales meetings. Leaders worry about risks in future business plans. Without addressing strategic concerns, salespeople are pushed out of the corner office and into meetings with purchasing agents. Purchasers care about price, and only price. The seller loses the opportunity to make a senior-level sale and stand out from the competition.
Webinars educate client staff on the technology trends, government policies, and regulations necessary for meaningful energy conversations.
Sample Client Projects
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Investment Bank
For an investment fund, I provided ongoing due diligence, analysis, and research of utility-scale solar PV investments. The project portfolio investment sizes were up to 1,000 MW. Connected the in-house team to attorneys and other service professionals.
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Corporate Real Estate
I provided market and regulatory risk assessments for siting solar PV projects, some with battery systems, at various corporate sites across the US. The project sizes ranged from 5 MW to 200 MW. Reviewed project contracts and financials.
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VC Funded Firm
I advised the CEO and Board of Directors of a start-up solar water heating technology company to sell their products in the U.S. The client was located in Belfast, Northern Ireland.
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Condominium Association
I helped obtain funding and arrange the installation of six EV chargers at Flagship Wharf Condominiums in Boston. Eversource (the electric utility) and the MA DEP provided funds.
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Netherlands Tech Firms
I met with the CEOs of two cleantech companies, Physee and IBIS Power, to review their market entrance plans for the US. I connected them to potential US customers and funders.
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Public Relations Firm
For Tendo Communications, I wrote Executive Boardroom newsletters to help prospective utility customers learn how Sun’s Internet technology can solve critical business problems.
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